The platform is rolling out a fresh option that enables them to reduce the volume of AI-created content appearing in their streams. This initiative comes as the platform revealed that it currently hosts in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread rollout. This development comes amid a rise in AI-generated material, spurred by recent video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising video streams on another major platform exclusively feature content made by AI. A large amount of this output is deemed “AI slop”, a term for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to adjust the amount of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are now over a billion videos on its service tagged as artificially created. Overall, in excess of 100 m pieces of content are added to the app daily, making clips made by AI a minor portion of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of AI content they view by using the content preference option in the app and choosing the AI content topic. Other topics that can already be modified under the filter cover news, style, aesthetics, and movement.
Platform Guidelines
The platform’s rules oblige content makers to identify lifelike artificially created content, and it prohibits malicious fake videos of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.
In addition, the platform will now attach an artificially created tag to content created with its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is aimed to deter users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is also establishing a $2 million AI literacy fund for experts and institutions to produce informative material about ethical AI use. This program will support non-profit groups dedicated to training programming and robotics.
Platform Protection
The platform has defended its moderation strategy, amid controversy over intentions to cut jobs for numerous safety staff in Britain. The company is expected to eliminate 439 jobs in its content moderation department in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content before it is viewed by people. TikTok reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is making a difference process content quickly.”
